Typically I wouldn't cover ad campaigns, but I felt this one was kind of important to cover. Not just because it's Sony (admittedly, that's a part of it), but because this new campaign Sony is going to roll out is perhaps one of the best I've seen backing a game console.
As many of you may remember, PS3 ads from last year were filled with creepy babies, exploding Rubix Cubes, and eggs. Those ads caught a lot of heat for not showing off any games or being too artsy. Regardless, I thought they were alright in a David Lynchian abstract kind of way (speaking of David Lynch, look up his ads for the PS2, they're awesome).
However on Playstation.Blog, Peter Dille, Senior Vice President, Marketing & PLAYSTATION Network, announced the beginning of a new era in PS3 ads. No more abstract ads like last year, now there will be ads actually showing off games, the online capabilities, and other features of the system. As Peter said "The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand." So, the result is this new ad:
Perhaps the best console ad ever. It's so damn good it makes me want to get another PS3. Peter also says that more ads are on the way, including ads that feature "upcoming third-party exclusives such as Haze from Ubisoft and Metal Gear Solid 4 from Konami" and "other great PS3 games like Burnout Paradise, WWE Smackdown vs. Raw 2008, Assassin's Creed, Madden NFL 08 and Time Crisis 4." Also, Peter stated that this new campaign is the most expensive they have ever done for hardware. Looks like Sony is trying to finally pick up the ball they dropped with the PS3 launch and everything leading up to it.
Let me just say, BRAVO SONY! Way to get your head out of your ass and make some ads that people are actually PRAISING!
