A price cut for Playstation 3 could be coming sooner than you expect if Sony CEO, Sir Howard Stringer, has his way.
In a recent interview with the
Financial Times, Stringer said that he knows consumers want a lower price for the PS3, and that his company is currently looking into how much they can cut the price by. Then, when asked if they would "come up with an aswer by Christmas, he responsed "Yes, of course."
Not entirely related to the PS3 price cuts, Stringer observed that PS2 is selling "gangbusters" and that dropping the price on PSP has sent sales "into an upward spiral". Why do I mention that part? Because I find it funny that a CEO used the word "gangbusters" in an interview.
Another interesting fact Sir Howard stated is that "While people have not bought as many PlayStation 3s as it looks, it is no different from PS2 and PS1 in terms of percentage of sales."
When asked about the Nintendo Wii, Stringer said, "I would be the first to say to you that Nintendo Wii has been a successful enterprise and a very good business model compared to ours... Because it's cheaper." Should I call Sir Howard, Sir Obvious?
And what is an interview with a Sony executive without an utterly mind boggling quote? This time it comes when Mr. Stringer was asked if the Wii might be considered more creative and fun. "No, no. Fun is in the eye of the experiencer... I think PlayStation 3 is following a particular trend of 1 and 2, and if you looked at the history of it, it's a very similar history." Anyone care to make sense of that quote for me, because all I can come up with is that PS3 is following the same trend of PS1 and PS2. I don't see what that necessarily has to do with the Wii.
