This morning I saw on CNN how oil companies are getting extremely worried about the continuous price drop of oil. Demands are supposedly falling rapidly and so they'll most likely artificially raise the price by creating a smaller supply. (by simply pumping up less oil)
They also talked about how some new innovations/research that oil companies don't find worth investing in if the price of a barrel stays below $100.
One of the richest industries in the world makes less money for only 3 months and already they complain.